At Arctec Data, we know that successful relationships are at the heart of any successful business.
We help businesses through customer relationship management (CRM) software development, where we build your CRM to your exact specifications.
WHAT IS CRM SOFTWARE DEVELOPMENT?
Let’s start by clarifying ‘CRM’. CRM stands for customer relationship management. CRM systems and software are tools businesses use to organise and make sense of valuable customer data and insights.
The CRM systems/software offer the tools you need to collect, manage and use data about people that matter to your business.
HOW CAN CRM SOFTWARE DEVELOPMENT HELP YOUR BUSINESS?
Developing CRM software can help your business in a huge amount of ways.
Let’s look at some examples:
LEAD MANAGEMENT
Gone are the days of writing phone numbers on a scrap of paper or in spreadsheets. Custom CRM software can monitor the whole sales funnel, so your sales team can instantly view, analyse and manage lead data. Contact can also be initiated through the software, whether that’s a customised email or a phone call.
PROJECT MANAGEMENT
A CRM can empower project managers, giving them a comprehensive overview of tasks, timelines, budgets and progress. Project managers can view ongoing jobs in completely customisable ways, helping them keep on top of tasks and deliver on duties.
WORKFLOW AUTOMATION
Many mundane, data entry tasks can be completed within a CRM system. This includes email marketing campaigns, lead assignment, deal management and customer support/feedback.
AI INTEGRATION
AI can be integrated into the CRM system, automating complex workflows, predicting customer behaviour trends and identifying demand.
DATA MANAGEMENT
Vast amounts of customer information can be stored within a CRM. This can be easily accessed at the click of a button. It can also be organised and protected with access controls. Access controls help you manage the access of sensitive customer data, ensuring GDPR compliance.
CUSTOMER CONTACT TRACKING
A CRM can track and manage customer contact, offering pre-recorded audio messages or custom live chats that can help resolve queries without the need for human intervention.
Retail
A CRM is especially powerful in the retail sector. It can improve sales, track/manage inventories and predict future sales using market/trend analysis. It can also help tailor marketing comms and campaigns, by presenting customer information in readable ways.
Medical
In the medical industry, a CRM can help surgeries and practices manage patient data better. It can automate billing and analyse medical records to identify trends and correlations.​​
Ecommerce
A CRM is at the centre of any Ecommerce business. A CRM offers a great user experience for customers, enabling personalised offers, customised emails and bespoke notifications that can build customer trust and loyalty, which is great for business. A CRM can also help improve conversion rate, manage inventory and monitor profit.​
Creative industries
Creative agencies in areas like marketing or advertising can stay on top of client projects with a custom CRM. Project managers can view deadlines, client comms, tasks and budgets with ease, in one place.
HOW CAN CRM SOFTWARE DEVELOPMENT HELP YOUR BUSINESS?
The phrase 'CRM' is so broad, with so many possibilities and so it can help a wide range of industries.
WHY IS A CUSTOM CRM BETTER THAN AN OFF-THE-SHELF CRM?
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Off-the-shelf CRM solutions are great to a certain extent. You may think tools like Quickbooks, Google Drive, Xero and Office365 are enough for you to manage your customer relationships, and yes they offer a range of benefits, however, they are not completely customisable. Only a personalised CRM system is.
As your business scales and evolves, these systems can begin to hold you back. They might not offer the tools you need, or they might not store the amount of data you collect.
That’s why many businesses turn to a custom solution. A custom solution is built completely bespoke for your business.
When building custom solutions we sit down with you to really understand your business. We will talk about your processes, data management, your goals and objectives, and your current tech stack. Once we have a deep understanding of your needs, we build a CRM that is completely tailored to your needs.
Then, we help get your team on board. We can offer training and help, ensuring your employees are empowered
to use the platform.
When we create CRM software we have user experience in mind. We want to promote user adoption, so we create friendly interfaces that are intuitive to use.
BENEFITS OF CUSTOM CRM
The benefits of custom CRM are vast, but they fall into three main categories:
Flexible
Custom solutions are created for you and you alone. This means you have complete control. You can make the system work around you, instead of bending your processes to fit around
an off-the-shelf solution.
This means a brilliant user experience.
Scalable
Wherever you see your business going, a custom CRM solution can be primed to grow with you. Add new features as and when you need them or refresh current ones.
This system is yours to shape.​
Value for money
Custom solutions are a bigger investment, but, you get your money’s worth. One custom solution can do the job of several off-the-shelf products.
Plus, the benefits offered mean your investment will quickly pay its way.
WHY ARCTEC DATA?
Our approach to building a custom CRM revolves around understanding your unique business processes and needs. Armed with the power of the software we build in, we ensure that your custom CRM development aligns perfectly with your sales and marketing strategies. As a custom CRM development company, we pride ourselves on providing customised experiences that resonate with your brand identity and business goals.
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Understanding that no two businesses are the same, we offer custom CRM software that addresses your specific needs. Whether it’s refining your lead generation process, enhancing customer service or simplifying complex workflows, our CRM software developers ensure that your CRM system is not just an addition to your technology stack but a transformative tool for your business. Our systems look after your bottom line.
Our system design focuses on user-friendliness and efficiency, making it easier for your team to access and utilise customer data effectively. This emphasis on usability is a key component of our CRM software systems, as it directly impacts the productivity of your sales and marketing teams. Easy-to-use CRM systems free up more time for your team to focus on the things that matter.
In addition to creating new CRM systems, our developers are also skilled in CRM integration. We fit any new system seamlessly into your current tech stack. This ensures a smooth transition and continuity in your business operations. It means your team can move to the new system with minimal disruption. Our project managers will ensure your team is empowered to use the system.
We believe that the best CRM solutions are those that evolve with your business. Which is why our developers work closely with you to understand your evolving requirements, ensuring that your CRM system remains relevant and effective over time.
Choosing Arctec Data means partnering with a custom CRM development company that is deeply invested in your success. Our developers go beyond the basics of CRM software systems, looking into the nuances of your industry and business model to deliver a solution that truly transforms your customer relationship management. Let us help redefine customer engagement and take your business to new heights with cutting-edge CRM solutions.
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